SALE, SALE Up to 50% OFF!!!!!!

(Another one from the archives)

There's this little arcade that I go to to buy breakfast or lunch a couple of times a week. On my way there, I pass a jewellery store.

It's one of those kind of hole-in-the-wall places with an open front and a roll-a-door that shuts down when the place closes rather than walls and a door.

Every day when I pass there, I see people checking out the bargains. Yes, the bargains for the big SALE, SALE Up to 50% OFF!!!!!!

I thought a sale was supposed to be an event. Something out of the ordinary, that offers better than usual bargains.

But no, this shop apparently discounts all their stock 365 days per year.

Shouldn't that just make it a discount shop? Lowest prices guaranteed? Surely this is fraud??